Twitter news feed11/2/2023 ![]() A purely personal, chronological timeline composed of only the accounts one has followed is very siloed and therefore limited – while introducing posts from accounts beyond one’s direct connections has the potential to increase the time one spends on the platform, which in turn increases overall stickiness, which in turn increases the worth of the service to advertisers and data partners. ![]() The reasons for this change to an algorithmic mix of timeline Tweets are pretty clear. Facebook and other social media platforms have done the same. ![]() The change ranked users’ timelines to allow them to see “the best Tweets first.” Twitter has since experimented with variations of this up to the present.Ī feed-based algorithm for social media is not unusual. Twitter first began using an algorithm-based timeline back in 2016 when it switched from what was purely a chronological feed of Tweets from all the accounts one followed. Some of Twitter’s timeline ranking factors are very surprising, and adjusting your approach to Tweeting may help you to gain greater visibility of your Tweets.īased upon a number of key patents and other sources, I have outlined a number of probable ranking factors for Twitter’s algorithm herein. Twitter patents and other publications reveal likely aspects of how tweets become promoted in the timeline feeds of users.
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